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Cardinal Health Foundation Names Finalists in Public Service Announcement Contest for Prescription Drug Abuse
07/01/2009

Time Warner Cable Viewers Can Cast ‘On Demand’ Votes to Select Winner

DUBLIN, Ohio, July 1, 2009 — The Cardinal Health Foundation today announced five finalists from schools around Ohio in its contest to create a public service announcement about the perils of prescription drug abuse.

The Cardinal Health Foundation partnered with the Wexner Center for the Arts to encourage students to create public service announcements (PSAs) to raise awareness of the growing problem of prescription drug abuse among teens and is now partnering with Time Warner Cable, Mid-Ohio Division, to enable interactive On Demand voting for a winner.

The five finalists include:

  • Mark Emch, Gahanna Lincoln High School, Columbus, Ohio
  • Prentiss Haney, Stivers School for the Arts, Dayton, Ohio
  • Truman Hatch, Columbus Alternative High School, Columbus, Ohio
  • Ashley Knotts, Bowling Green State University, Bowling Green, Ohio
  • Emily Messick, Upper Arlington High School, Columbus, Ohio

“America’s biggest drug problem is now in our medicine cabinets, with 2,500 kids aged 12 to 17 trying prescription painkillers for the first time every day, “said Shelley Bird, chair of the Cardinal Health Foundation. “We know that one in five teens reports abusing prescription drugs to get high, so we think it’s important to focus our Foundation resources to help combat that issue.”

Five students were selected from 60 entries to a related Wexner Center for the Arts statewide video competition and encouraged to create the PSAs using one of two slogans that were created by the children of two Cardinal Health employees:

  • Gen Rx:  Kick the drugs. Life’s worth it.
  • Prescription Drugs: When sharing definitely isn’t caring.

The winner will be selected through a series of activities, including: a review by Cardinal Health leadership, a vote by Cardinal Health employees; voting on Time Warner Cable’s Local on Demand channel; input from the Wexner Center for the Arts and input from the Ohio State University College of Pharmacy. Representatives of the Cardinal Health Foundation will make the final decision.

Time Warner Cable viewers in the Mid-Ohio Division are able to cast votes via these simple steps:

  • Tune into Time Warner Cable’s Local On Demand Channel 1111
  • Select the Viewer’s Choice category
  • Choose the “Prevent Rx Abuse” tab
  • Pick the PSA that best supports the message that abusing prescription drugs is dangerous

Viewers can cast votes from July 1 to July 10. Each view is a vote, so subscribers can vote all week.

Each of the five finalists will receive a $1,000 prize. The contest winner will receive an additional $2,500.


About the Cardinal Health Foundation
The Cardinal Health Foundation supports local, national and international programs that improve health care quality and build healthy communities. The Cardinal Health Foundation also offers grants to encourage employee service to the community and works through international agencies to donate much-needed medical supplies and funding to those who need them in times of disaster. To learn more, visit CardinalHealth.com/community.

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